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Mercedes-AMG 360/VR

Commissioned by

Mercedes-AMG

Made by

R/GA

What

We explored what a full ambisonic/3D/360 audio treatment could do for the sensational nature of this piece for Mercedes-AMG. We took advantage of the entire spherical audio environment - meaning we were able to work not only in the left-to-right, front-to-back horizontal space, but also in the up-and-down vertical space - as the viewer's head movement is taken into account with spatialized objects and characters. All of this was dynamically enhanced with a bold, adventurous custom score, elevating the entire immersive experience.