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Made by

Trollbäck + Company

Made by

NBCUniversal’s Content Innovation Agency

Lead Artist

David Perlick-Molinari


We worked with NBCUniversal and Trollbäck + Company to launch NBCU’s first ever brand campaign to air across all of its subsidiary networks. In addition to the "Anthem" spots, we created theatrical components for their massive Upfront event at Radio City Music Hall, including the opener, show packaging, and the climactic Winter Olympics/World Cup/Super Bowl finale, in which "...Radio City’s subwoofers were working overtime..." (Variety). See some highlights below…

NBCU - Upfronts 2018 - “Unequaled” Anthem

Anthem ads, digital billboards, and larger-than-life moments for NBCU’s 2018 season showcase how the media company continues to redefine the industry.

NBCU - Upfronts 2017 - “Unequaled” Anthem

Anthem campaign spots leverage NBCU proprietary assets to target media buyers, showcase premium content, and emphasize massive audience scale.