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Made by

Trollbäck + Company

Lead Artist

David Perlick-Molinari


We created the complete audio branding package for Oxygen's major repositioning as a premiere destination for true crime programming. The pack includes an extensive sound palette toolkit with music and special custom sound fx along with implementation guidelines for cohesion across the network. Above are some highlights from the campaign and below are a few stand-out channel IDs. Fortune Magazine, in its feature on Oxygen’s rebrand, states that, "for two years now—since about the start of the rebrand—it’s been the fastest growing cable network.”

Oxygen - Brand Identity - Case Study

Our cross-platform rebrand for the Oxygen network repositions cable’s fastest growing entertainment channel as a premiere destination for true crime. Witness the new Oxygen.