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State Street Global Advisors

Commissioned by

State Street

Made by

McCann Erickson

What

We created the snappy and sassy show-open for “Crazy Enough to Work,” a new series of films and podcasts created by State Street Global Advisors. We sought to create a fun and lively theme song that captures the essence and energy of the show’s host, Elizabeth Banks as well as the dynamic quality of the animation (created by our friends at SiblingRivalry). Additionally, we contributed multiple cues to underscore the the interviews and on-screen action as Banks uncovers the bold moves mid-cap companies (ERP Properties, the NYTimes, the Boston Beer Company and Dunkin' Donuts) make to thrive and survive.