Kool-Aid

We created the soundtrack to Kool-Aid’s latest advertising campaign, introducing new Kool-Aid Sparklers. Written by David Perlick-Molinari and Robert Perlick-Molinari of French Horn Rebellion, the original music for the series of online promotional spots complemented the brand’s marketing effort to target a new audience segment for the brand—teens. In what's essentially a mini French Horn Rebellion jam, the music is naturally upbeat, energizing, and most importantly, memorable as it concludes the final moments of each spot which feature the brand’s iconic Kool-Aid Man.