Paramount+
Brand Identity Partners
ViacomCBS, loyalkasperLead YTCW Artist / Executive Creative Director
David Perlick-Molinari
What
Harnessing the storied Paramount Pictures brand heritage for ViacomCBS's Paramount+ meant digging into its musical fanfare history and transforming its essence into a contemporary melodic signature. After arriving at our fresh sound logo, we built out a sonic eco-system from it as big as the brand itself.
The curtain raiser cut-downs, promos, and super bowl ads became great sonic branding opportunities
The sound ID adapted well to join brands together
and became a great unique sound design toolkit
Which was seamlessly utilized for universal intro and end cards
YouTooCanWoo Team Credits
ECD, Lead Artist, Music, Sound Design, Mix: David Perlick-Molinari
Executive Producer: Lea Wülferth
Creative Team: Derek Muro, Zach Abramson, Austin Mendenhall, Lorna Krier, George Schultz
Project Coordinator: Daslyn Colson