Paramount+
Brand Identity Partner
ViacomCBS, loyalkasperLead Artist
David Perlick-Molinari
What
Harnessing the storied Paramount Pictures brand heritage for ViacomCBS's Paramount+ meant digging into its musical fanfare history and transforming its essence into a contemporary melodic signature. After arriving at our fresh sound logo, we built out a sonic eco-system from it as big as the brand itself.
The curtain raiser cut-downs, promos, and super bowl ads became great sonic branding opportunities
The sound ID adapted well to join brands together
and became a great unique sound design toolkit
Which was seamlessly utilized for universal intro and end cards
Additional Sound Credits
Derek Muro, Zach Abramson, Austin Mendenhall, Lorna Krier, George Schultz - Creative Team
Lea Wülferth - Executive Producer
Daslyn Colson - Project Manager