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Brand Identity Partners

ViacomCBS, loyalkasper

Lead YTCW Artist / Executive Creative Director

David Perlick-Molinari


Harnessing the storied Paramount Pictures brand heritage for ViacomCBS's Paramount+ meant digging into its musical fanfare history and transforming its essence into a contemporary melodic signature. After arriving at our fresh sound logo, we built out a sonic eco-system from it as big as the brand itself.

The curtain raiser cut-downs, promos, and super bowl ads became great sonic branding opportunities

The sound ID adapted well to join brands together

and became a great unique sound design toolkit

Which was seamlessly utilized for universal intro and end cards

YouTooCanWoo Team Credits

ECD, Lead Artist, Music, Sound Design, Mix: David Perlick-Molinari
Executive Producer: Lea Wülferth

Creative Team: Derek Muro, Zach Abramson, Austin Mendenhall, Lorna Krier, George Schultz

Project Coordinator: Daslyn Colson