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Peacock

Client

NBCUniversal

Visual Partner

loyalkaspar

Artist / Executive Creative Director / Composer

David Perlick-MolinariDerek Muro

What

We created the original audio logo and sonic brand identity for NBCUniversal's streaming service Peacock and recently had the pleasure to work on its first redesign. This far reaching project also included the successful creation and implementation of a fully branded audio touchpoint strategy.

Rooted in the hero curtain raiser mnemonic, the sonic brand was able to flex taking advantage of every possible sonic branding opportunity including special packaging for Peacock Kids,

bridging the greater world to Peacock's platform via our branded sonic end cards like in the Super Mario Bros. movie trailers,

And trailers for LeBron James' Film 'Shooting Stars'

While on-platform we created elegant sonic cohesion with content and exclusive partners and sponsors

And provided the perfect curated moments for messages when needed

Especially during the unpredictability of LIVE events

These opportunities and more informed the creation of a custom branded sound design toolkit to provide for a sonic eco-system to be utilized as future sonic needs arise

YouTooCanWoo Team Credits

Original Sonic Identity, Audio Strategy, and Music by YouTooCanWoo

Artist / ECD / Composer / Sound Design / ATMOS Mix : David Perlick-Molinari

Artist / ECD / Composer : Derek Muro

Executive Producer : Lea Wülferth

Sound Design / Composer : Austin Mendenhall

Additional Composer : Brian Naas, Deidre Muro