Verizon

In collaboration with Verizon’s internal creative teams, Interbrand, and Turner Duckworth, we developed Verizon’s first comprehensive sonic identity - introducing an original mnemonic, a cohesive sonic asset ecosystem, and a full touchpoint strategy.

We created a distinctive, ownable sonic DNA designed to scale seamlessly across the entire brand ecosystem - bringing the brand’s promise to life through emotion and translating business strategy into intuitive, subconscious connection including the latest Connor Storrie short film.

This work drove increased brand awareness and affinity, strengthened attribution and recall, and contributed to long-term brand equity growth.

Final directions were validated through consumer testing, outperforming competitor sonic logos including AT&T and T-Mobile.